The Italy-based, Nyergesújfalu plant operator Lucart has taken further steps to show how committed to circular economy they are.
The Italy-based Group, which operates a plant in Nyergesújfalu, is a leading manufacturer in Europe of tissue paper, airlaid products, and MG paper. When it comes to environmental protection, the company prefers to act, as they have also done it recently joining the Ellen MacArthur Foundations CE100 network. This is a pre-competitive innovation programme established to enable organisations to develop new opportunities and realise their circular economy ambitions faster. As a paper industrial company in Hungary, Lucart is the first to become a member.
Launched in 2010, the Ellen MacArthur Foundation aims to accelerate the transition to a circular economy. Since its creation, the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia.
“Quality, innovation and sustainability: these are the key words for building the future of tissue paper and of our Group. This is why joining the community created by the Ellen Macarthur Foundation makes us proud of what we have achieved to date: it demonstrates our full commitment to a “circular” paper economy, as we like to call it” – Massimo Pasquini, Chief Executive Officer of Lucart, commented – “We hope that this cooperation will pave the way for new, challenging scenarios for the development of circular economy on a global level, covering a multitude of different sectors and projects. And we want to play an active role in this development”.
In the environmental field, Lucart is a pioneering company in Europe: in 1997, it launched the world’s first recycled toilet paper with Mater-Bi packs on the market, and in it was the first company in Italy to obtain the Ecolabel. Ecolabel certified products, such as the range EcoNatural, are distributed across Hungary. It is an innovative line in Fiberpack®, the raw material obtained from recycled cellulose fibres, which are present in beverage cartons. Lucart not only distributes but also produces some eco-friendly goods, made by recycled material: several sizes and packages of toilette papers and handtowels are manufactured in Nyergesújfalu.
In 2010, the company launched the Natural project in cooperation with Tetra Pak®, creating Fiberpack®, a virtuous and award-winning circular economy project, which represents the evolution of paper. Thanks to this project, the Group has managed to recycle more than 3.6 billion beverage cartons, which, if lined up one after the other, would cover a distance equal to the circumvention of the Earth 21 times over and, above all, to prevent the emission of 93,800 tonnes of CO2e into the atmosphere, which is equal to the emissions of as many as more than 2 million trips by car from Budapest to Békéscsaba