KOMETA 99 Zrt. is one of the largest pork-processing companies in Hungary. One of the important communication challenges facing meat processing companies today is that in the minds of many people, a healthy lifestyle and conscious shopping is more associated with meat-free nutrition and veganism.
Conscious Meat Eater is a blog dedicated to consumer education. It aims to show that eating meat in moderation can be part of a healthy, conscious lifestyle. It achieves this by publishing material of very different nature, content, and format. Furthermore, it is an important goal to always have ammunition for Kometa’s social media communications.
The blog content can be grouped into the following categories:
Due to the low budget of the project, we deliberately built communication around organic outreach – posts were and are being shared on Kometa’s Facebook page. Some key metrics: