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AI trends in PR: start experimenting
Everybodytalks about the disruptive energy of artificial intelligence-based applications in the communication industry. Nobody can forsee the future in details but we can feel that this is a time of significant changes. We try to look into what lies ahead of us with renowned international AI strategist, writer and keynote speaker, Antal de Waij.
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The biggest challenges for PR in 2024
We asked Natasa Pavlovic Bujas, the recently nominated President of IPRA (International Public Relations Association), about her new position and the challenges for the PR profession in 2024, the main characteristics of PR communication in the Central and Eastern European region, and ethical concerns related to the PR as a profession