The challenge: Unilever aims to motivate customers to live sustainably. This, however, requires a complete attitude shift fuelled by powerful motivators that yield (mostly immediate) results.
The solution: The Unilever Sustainable Living Research programme followed the consumption habits and lifestyles of eight Hungarian families for a month. Participants were given advice weekly, and they provided continuous feedback regarding the benefits and practicability of this advice via a dedicated blog. Unilever summed up these tips and tricks in an informational booklet. The survey provided a glimpse into Hungarian families’ top practices for avoiding wasteful consumption and the ideal motivators for lifestyle changes.
The results: The results were presented to media representatives through a press breakfast. The press release about the survey results was published by MTI, the Hungarian news agency, as well as several financial and lifestyle sites and blogs.