The challenge: Introducing the benefits (such as foreign language channels and UHD programmes) of the little-known satellite service provider to young people.
The solution: A collaboration with the popular French Institute in their summertime French Rooftop Cinema project, with the goal of raising awareness of Astra channels among language learners. Communication materials were used to promote the service provider at the venue, and the Astra Ultra HD broadcast promotional video was screened before each French film.
The results: Appearances in Funzine programme magazine and online, an outreach to thousands of people at the event and in social media.
