The challenge: Artisjus (Hungarian Association of music composers, songwriters, authors, writers, poets (their heirs) and music publishers) shifted to more open communications and re-positioned itself as a music industry expert.
The solution: The Artisjus YouTube hit list was an important element of the re-positioning. This list was compiled quarterly based on data from the leading video streaming service provider (complemented with an analysis of Hungarian artists’ social media activity). It was published in the Dal+Szerző music magazine, while related news was handed out to culture (especially music) journalists and bloggers.
The results: The message appeared quarter to quarter on dozens of relevant and influential media surfaces.
