Próbakő communications

We are PR, social media and content marketing experts. We build brands with stories.

About us

The Próbakő Communications (est. 2003) team consists of PR, content marketing, social media and digital communication professionals. Próbakő and its partner company, Carbon Group, together represent a full-service communications group, proficient in planning and running integrated campaigns.


The company boasts solid international connections: Managing Partner András R. Nagy is Head of EMEA for the Worldcom PR Group, of which Próbakő Communications is a member. Worldcom is an international network comprised of local communications agencies worldwide, bundling the knowledge and expertise of more than 2,000 communications experts in 115 cities across 49 countries on six continents. Thanks to this partnership, we are regular participants in cross-border campaigns and are experienced in delivering PR services to our clients anywhere in the world.

Our expertise

B2C communications

We work with the widest possible range of PR tools to build engagement with our clients’ products and services, including media and blogger relations, content marketing, social media campaigns, product launches, brand building and graphic design.

Corporate and B2B communications

Our services for corporate clients include media relations, database marketing, workshops and conferences, content marketing and crisis management.

Social media communications

We help clients manage their presence on various social media platforms by performing content management tasks, periodical promotional activities and campaign management.

Health care and wellness

We hold educational programmes close to our hearts. Our references include integrated campaigns, PR event planning and management, content marketing, web development, employer branding, and the management of health care “road shows”.


Media relations services, content creation, event planning, integrated communication campaigns, and the coordination of conference appearances are only a few of the services we offer to our FMCG clients.

Media and culture

We have extensive experience in providing media relations services to media companies, image building for media market leaders, and communications for exclusive media events, as well as in the creation of publications and programmes and accompanying content marketing tasks.

IT and Startup

Our ITC client list includes multinational companies, Hungarian SMEs and startups. Fields we feel especially at home with are software development, 3D printing, augmented reality, IoT, smart manufacturing, telecommunications and e-commerce.

Real estate

We have worked with numerous representatives from the Hungarian real estate scene, managing successful projects in employer branding, re-branding, corporate storytelling, management image building and crisis management.


The range of our tourism projects is expansive; our client list includes hotels, restaurants, tourism offices, townships and festivals.

Case studies

Artisjus #mutimithallgatsz

#musicindustry #media #entertainment #publicrelations #research #onlinecommunication #contentmarketing

Worldcom EMEA Youth Meeting

#employerbranding #highereducation #research #eventplanning #vocationaltraining #internationalcommunications #pressrelations

LEO Employer branding campaign

#employerbranding #highschool #vocationaltraining #education #press

Artisjus YouTube hit list

#musicindustry #media #entertainment #mediarelations #bloggers

Elle Fashion Show Instagram campaign

#fashion #bloggerrelations #event #b2c #Instagram

“Gyógytornasor” physiotherapy website

#web #b2b #employerbranding #health

Astra Edutainment campaign

#b2c #festival #languagelearning #socialmedia

Virgo Employer branding

#b2c #employerbranding #socialmedia #mediarelations #IT

Unilever Sustainable Living Research

#b2c #sustainability #research #event #mediarelations #FMCG

Our clients

Our team

András R. Nagy

Managing Partner

Edit Fülöp

Senior Consultant

Johanna Bujtár

Senior Consultant

Tímea Marsiczki

Senior Consultant

Nóra Varga

Junior Advisor

Judit Horváth

Junior Advisor

Viktória Vadász

Junior Advisor

Nikolett Csáder

PR and Social Media Advisor

Cintia Szabó-Batancs

PR Assistant

Attila Kereszturi

Finance and Administration Manager

Dóra Ferenczi

Graphic Designer

Bernadette Végvári

Administration Assistant

Press releases

New AI Module From Rockwell Automation Models, Monitors and Optimizes Industrial Operations

Novel AI learns specific applications and alerts operators to errors, solutions

Creating diagnostic analytics solutions in industrial operations has long required expert data scientists with a deep understanding of the specific application to be analyzed. Those experts then require weeks, months or even years to understand and model the system. That expertise has been boxed in the new Project Sherlock artificial intelligence (AI) module unveiled today by Rockwell Automation at their Automation Fair event in Houston.

Somewhere over the Rainbow…

16. 10. 2017. – This October, follow the yellow brick road to all-new adventures with Dorothy, an eight-year old girl from Kansas, who alongside her little dog Toto and best friends Scarecrow, Tin Man and the Cowardly Lion, has just defeated the Wicked Witch of the West and is ready to embark on exciting new quests in the land of Oz. Dorothy and the Wizard of Oz premieres 16 October on Boomerang.

Viasat World Set to Debut Epic Drama

12. 10. 2017. – Viasat World, leading media company, today announces the launch of a bold new content brand, Epic Drama, in its key markets and territories across Central and Eastern Europe. Dedicated to celebrating the greatest current period drama series from around the globe, Epic Drama will join Viasat World’s comprehensive channel and SVOD portfolio.


  • Telephone: +36 1 488 7496
  • Fax: +36 1 326 5117
  • Address: 1025, Budapest, Hungary, Törökvész street 3/A