Success Stories and Exceptional Professional
Why is it good for us Hungarian PR people that a Hungarian professional is the new head of the ICCO? What are his plans after the appointment and when will he be satisfied with the results? András Sztaniszláv, the newly appointed interim CEO of ICCO, answered IdeaBank’s questions.
Note from Dubai: press trip can be an effective PR tool
Is it worth it for a production to travel 7 journalists plus a PR representative for several days to Dubai to see the production of The Little Prince at the opera house, which will later come to our country, and wouldn’t it be easier to buy platforms in addition to the free PR campaign? We found out!
The biggest challenges for PR in 2024
We asked Natasa Pavlovic Bujas, the recently nominated President of IPRA (International Public Relations Association), about her new position and the challenges for the PR profession in 2024, the main characteristics of PR communication in the Central and Eastern European region, and ethical concerns related to the PR as a profession