PR and design
It is almost a truism that we live in a visual age. We take and post pictures of every moment of our lives, watch videos or even look at funny gifs and other animations. Media products are also becoming more visual: newspapers and news portals are getting bigger and more colourful. This affects the expectations of journalists and therefore the work of PR professionals. Do journalists use corporate illustrations? What is the easiest format to use in an article? What makes a good infographic? These are some of the questions we sought to answer in Probako’s research with journalists.
Success Stories and Exceptional Professional
Why is it good for us Hungarian PR people that a Hungarian professional is the new head of the ICCO? What are his plans after the appointment and when will he be satisfied with the results? András Sztaniszláv, the newly appointed interim CEO of ICCO, answered IdeaBank’s questions.
Note from Dubai: press trip can be an effective PR tool
Is it worth it for a production to travel 7 journalists plus a PR representative for several days to Dubai to see the production of The Little Prince at the opera house, which will later come to our country, and wouldn’t it be easier to buy platforms in addition to the free PR campaign? We found out!